PROJECT OVERVIEW

To celebrate the opening of the new Holt Renfrew flagship store in Calgary, fashion-icon and designer, Nicole Richie visited the store to kick off the festivities. Nicole hosted a VIP meet & greet, attended a personal appearance to meet her Calgary-based fans, and provided trunk show collections for her accessories and fashion labels House of Harlow and Winter Kate. The event was covered by regional, national and US media networks generating great awareness for Holt Renfrew and her collections. Photo credit: George Pimentel

Services provided: event management, marketing & sales support, PR/media support