PROJECT OVERVIEW

Holt Renfrew Fashionata was a celebration of fashion, youth and philanthropy. In partnership with brooks & dodd consulting, Holt Renfrew’s new store provided an impressive backdrop for a first-of-its-kind fashion show on the escalators, showcasing the season’s hottest looks for men and women. This exciting and sold out event raised over $80,000 for the Safe Haven Foundation – a local charity committed to providing safety, shelter, education and positive mentorship to vulnerable and at-risk youth.

Services provided: strategy/concept development, event planning & execution, marketing collateral, project management