PROJECT OVERVIEW

The Harrods Sale is the most coveted shopping event of the season.  And to announce this must-attend event, in 2006 Harrods revived a classic and iconic advertising campaign to announce that  “There Is Only One Sale.”   The campaign included ads on TV, London buses, newspapers, radio, signage/POS displays and included celebrity appearances from the Pussycat Dolls to draw over 100,000 shoppers on the first day alone.

Services provided: campaign development assistance, media assistance, project management, event support