PROJECT OVERVIEW

The Harrods Rocks exhibition celebrated the electric guitar, and the impact it had on music, culture, fashion and design.  Fender and other major guitar manufacturers were showcased in the exhibition which included the world’s first electric guitar – the ‘Frying Pan’ and other rare guitars played by Jimi Hendrix, Eric Clapton, Bryan Adams amongst others.  Utilizing ads on the London Underground, newspapers and a celebrity attended launch event the exhibition was a huge success, attracting visitors from all over the world during the 4 week promotion.

Services provided: campaign development assistance, event support