PROJECT OVERVIEW

For the one year anniversary of the opening of the new flagship store, Holt Renfrew hosted a month long celebration to give thanks to Calgarians for making the first year a huge success. This included exclusive gift-with-purchases, trunk shows, promotions, personal appearances and over 20 in-store events, including a Stuart Weitzman shoe trunk show, customer event featuring a personal collection from Paul Smith and an exhibition and event to celebrate the 100th Anniversary of Ermenegildo Zegna.

Services provided: event planning & execution, marketing & sales collateral, direct mailing