Black & White is a marketing consulting firm based in Calgary, Alberta.
Every brand is different and each project is unique.
Black & White works with a large network of talented experts and suppliers that are engaged as required to meet the specific needs of your business.
Consulting services are provided in the following areas of expertise:
S
ERV I CES
Strategic Planning
Ongoing strategic counsel, research, market analysis, marketing plans
Brand Development
Logo design, taglines, corporate stationery, brand guidelines
Project Management
Scoping, budgets, scheduling, logistics, client services, admin
Marketing & Sales
Corporate communications, websites, brochures, POS/sales support, digital ads
Advertising Campaigns
Social media, TV, radio, print, online, digital, outdoor, experiential campaigns
Events & Promotions
Planning, coordination and execution, PR/media support
Black & White is proud to have a worked with some of the most dynamic, innovative and successful brands in Canada and throughout the world.
These clients represent a diverse range of businesses, areas of expertise and operate across a wide range of industries, including:
EXPER
I
ENCE
Oil & Gas
Financial Services
Health & Wellness
Professional Services
Luxury Goods
Retail
Sports & Athletics
Non-Profit Organizations
About Britni Weston
Early in my career, I interviewed with a large advertising agency whose company’s mandate was to “embrace the grey”. While I agree it is important to make sense out of the unknown – to me, this concept didn’t seem quite right. I believe there is a right and wrong, a better and worse… a black and white.
Little did I know this was a defining moment for me. This thinking has always stayed with me and over the years has come to represent my life in more ways than one.
Black & White is a strategic marketing consulting firm that was founded on one simple goal – to develop great work that generates great results. Marketing should be an extension of your brand that inspires, excites and engages – but most importantly, it helps drives your business.
