marketing consulting
firm based in
Calgary, Alberta.
Marketing & Sales Support
Branding
Marketing & Sales Support
Branding
Branding
Events
Marketing & Sales Support
Advertising
Events
Branding
Publications
Marketing & Sales Support
Branding
Events
Consulting services provided in the following areas of expertise. Every brand and project is unique and I have a large network of talented suppliers to engage as required to meet the specific needs of your business.
logo design, taglines, corporate stationery, brand guidelines
research, market analysis, messaging, marketing plans
websites, social media, digital content, sales tools, newsletters
social media, online, digital, outdoor, print, experiential
planning, coordination and execution, PR/media support
scoping, budgets, schedules, logistics, client services, admin
Early in my career I interviewed with a large advertising agency whose mandate was to “embrace the grey”. While I agree it is important to make sense out of the unknown, to me, this didn’t seem quite right. I believe there is a right and wrong, a better and worse… a black and white. Little did I know this was a defining moment for me. This black and white viewpoint has stayed with me and over the years it has come to represent my life in more ways than one.
I have over 15 years of experience working with some of the most inspiring and successful brands across Canada, US, UK and internationally. Beginning my career in the retail industry, I was educated with an approach to marketing that is business focused and delivers a strong ROI. I apply these same principles to all clients and projects to ensure positive and meaningful results.
I have worked across a breadth of industries and companies managing projects direct for brands and in agencies.
e. britni@black-white.co / t. 403.909.4009